Do you ever click through to the second page of Google’s search engine results?
No. Not many people do.
In fact, less than 6% of searchers make it to the second page and click on a result.
That’s why every client with a website project inevitably asks us,
“How long until my website is number one in Google? Can you get it there?”
A simple question has a simple answer, right?
Getting your website on Google’s first page organically, let alone the number one spot, requires knowledge of how search engines work and the various techniques used to position a website for optimal rankings.
You’ll need a detailed on-page, off-page, and local SEO strategy.
One meeting isn’t enough to properly answer clients on this issue. We thought it would be a good idea to explain our approach here.
Did you know that there are four different areas on a single search result page that you can rank number one for? Each requires its own unique method.
- Google Ads
- Google Local Map Pack
- Organic Listings
- Rich Snippets
Let’s start with the fastest way to get to the top of Google: Google Ads, also commonly known as Pay-Per-Click Advertising (PPC).
What is Google Ads or Pay-Per-Click (PPC)
Pay-Per-Click advertising, or PPC for short, is a type of online advertising in which advertisers pay a fee every time one of their ads is clicked. Search Engine Advertising with Google Ads, Bing Ads, and others is the most popular form of PPC campaigns today.
How do Google Ads PPC services work?
Advertisers bid for an ad placement on keywords that are relevant to their business. Every time an ad is clicked and brings a visitor to the website, the advertiser has to pay a fee.
It sounds quite easy but to maximize your return on ad spend (ROAS) and to achieve the best results you’ll need to:
- Perform in-depth analysis (keywords, competitors, search volumes)
- Have great organizational skills (deal with thousands of keyword combinations)
- Understand ad and bid optimizations (tweak and refine your ads)
Google Ads will get you to the top of Google
With the other three methods listed above, Local Map Listings, Organic Listings, and Rich Snippets, your goal is to have your website get to the top of Google’s first page for free.
With Google Ads, you pay for results.
Let’s say you’re the proud owner of a new restaurant in Siem Reap. You’ll probably want to start ranking for that exact search query, among many others!
After taking a quick look at the search results, I’ve determined that the search query restaurant in siem reap has an approximate search volume of 5400 per month and that Google already has 8,260,000 page results indexed.
Safe to say it’s an extremely popular term. Even more so than angkor wat tours!
Quickly analyzing the search results for restaurant in siem reap shows that the first page is mostly dominated by large publications, not local restaurants.
Under huge sites like TripAdvisor, Culture Trip, Lonely Planet, and TravelFish, you find popular restaurants like Malis, L’Annexe, and Khmer Kitchens (see our portfolio).
Getting your brand new restaurant on Google’s first page for this term will take a lot of effort and time.
Paying for Google Ads allows you to skip that and push your website straight to the top.
By the way, restaurants are already advertising for the restaurant in siem reap query. Why aren’t you?
Google Ads can complement your SEO strategy
You may think that paying for results through Google Ads is at odds with ranking organic listings, however, they actually complement each other.
A well-researched PPC campaign strategy prepared by a competent digital agency will boost your organic SEO efforts and speed up the results.
SEO takes time, paid search does not.
Running Google Ads in Siem Reap for your business will immediately start bringing in website traffic. With organic SEO, clients need to wait at least three to six months to start seeing results.
Here’s an example of how powerful a Google Ads campaign can be.
We create an epic piece of evergreen content (properly SEO’d of course) that visitors will love to read and share. We then run a Google Ads search campaign to that article getting eyes on your content.
As predicted, visitors love it. Some click around to discover the rest of your website. Some contact you to learn more about your business. And some share or link back to that article.
With a researched strategy, Google Ads will bring traffic and get others talking about you. In the eyes of Googlebot, you’re growing your brand’s online reputation and will begin to climb the search engine rankings.
Google Ads gets your website in front of users
Google Ads is more than a way to gain traffic from search results. The platform also encompasses many other advertising areas and networks.
Want to get your awesome Cambodian business in front of an audience on YouTube? You need Google Ads.
Want your local Siem Reap business to show up first on the local Google Maps results? You guessed it, Google Ads.
Those banners that you see on website sidebars around the web. Yeah, those are Google Ads too.
Your brand’s Pay-Per-Click campaign in Siem Reap doesn’t have to be limited to just Google’s Search Network.
Choose a Google Ads Certified Agency in Siem Reap
Want to know more about how Google Ads and other paid online advertising strategies can help you grow your local Siem Reap business?
Let’s schedule a meeting to discuss a unique strategy for getting your business to the first page of Google.